“Live, laugh, love”, this typography full of loops that invades our lives
It's been hard to escape them for the past ten years: designed to recall brush calligraphy, a family of cursive fonts has taken hold on social media before conquering many other platforms. The British daily newspaper “The Independent” has taken a look at what it calls “Live, laugh, love” fonts, in an allusion to the “inspiring” slogans for which they seem made.
Sparkling rose gold prosecco glasses, personalized for a hen party. A wedding seating chart that places you, to your delight, next to the bride's cousin's weird best friend. "Rustic" posters adorned with nonsensical slogans to remind you that "It's always happy hour somewhere." What do these different objects have in common? They're all covered in text written in the same font, a calligraphic style that has become ubiquitous in our daily lives. It's light, swirling, and it shows up at your home at the slightest opportunity!
If you've been to a baby shower or bachelorette party at least once in the last ten years, you can't have missed this distinctive font. Its broad strokes can soften the edges of even the most angular consonants and add a touch of homemade charm to even the most passive-aggressive instructions. "It's this informal handwritten font," confirms Vaishali Shah, founder of design agency Creative-ID and wedding stationery company Ananya Cards, "airy, slightly bohemian, meant to give the impression of personalized writing, even though, ironically, it's now associated with
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The Independent (London)Founded in 1986, The Independent is one of the leading British quality newspapers. It was also the first general-interest daily to become an entirely online newspaper. During the Thatcher era, the team took a gamble to publish a daily newspaper that was neither affiliated with the Conservatives nor the Labour Party. However, today, The Independent is clearly a left-wing newspaper, close to the Labour Party. Nicknamed The Indy, it stands out from its competitors for its independent thinking, its pro-European commitment, and its liberal stance on social issues. From its beginnings, the newspaper also stood out for its fresh tone and an innovative design, emphasizing photography.
Despite critical acclaim, the newspaper's circulation, as well as that of its Sunday edition, The Independent on Sunday (97,200 copies in June 2005), continued to decline after the 1990s. In March 2010, the title was bought for a symbolic £1 by Alexander Lebedev, a Russian businessman who also owns the London Evening Standard. In February 2016, the newspaper announced that it would cease printing its print editions at the end of March 2016.
Alexander Lebedev subsequently transferred control of the titles to his son, Yevgeny, a member of the House of Lords and close to Boris Johnson. A target of Western sanctions in connection with Russia's invasion of Ukraine, he has had no connection with The Independent since 2022.
Courrier International
